Toy companies, such as mattel, inc, need to recognize that children have the right to be safe from injury when they play with toys [and parents] have the first duty to assure their safety, but most parents are not capable of judging the safety or danger of a toy designed for their child. Mattel's case study answer - download as pdf file (pdf), text file (txt) or read online mattel's recall problems were caused by three primary issues: the first and most crucial factor leading to recall was designing problems. Mattel and toy safety case analysis 2 ntroduction mattel corporation is the largest toy company in the world, a publicly traded organization with a market capitalization of over $65 billion, employing approximately 36,000 people worldwide in 42 countries. Mattel & toy safety case study 8 #4 what do you think is the best way for society to protect children from harmful toys specifically, what are the appropriate roles for various stakeholders in this process.
When mattel realized their company was facing a very serious problem, they first contacted the federal agency that oversees toy problems and product safety then they opened their 100-page crisis plan. Ryan nix case eight: mattel and toy safety yes, mattel showed social and ethical responsibility the code of conduct that encompassed their overseas factories, contractors and suppliers addressed the use of paint and a list of approved suppliers.
In 2007, toy company mattel embarked on four major product recalls the recalls were the result of large quantities of lead found in the paint used in a number of their products mattel, like many other companies, uses contractors in china to manufacture products. Running head: mattel safety 1 case study: mattel and toy safety betty senesac bus250: corporate and social responsibility instructor: yamile bandera july 29th, 2013 mattel safety 2 case study: mattel and toy safety while reading the mattel and toy safety case it demonstrated to america what quality we need an organization to be and that is legitimate.
Needed help with this topic mattel and toy safety answer the questions at the end of the case study, mattel and toy safety, found on page 531 of the textbook. In the august 14 recall, mattel decided to head off another potential safety problem by recalling 18m toys with magnets that could hurt children if they became dislodged and were ingested. The complete text of mattel's written statement in china earlier today is posted below 20 appendix iii september 21, 2007 press statement of mattel mattel is committed to working with the chinese government and manufacturers to promote and improve the safety of toys and other consumer products.
Case study: mattel and toy safety 1 introduction 1 situational analysis mattel inc, headquartered in el segundo, california was the global leader in design, manufacture and marketing of toys and family products. Adam zimlich (1) 2007 mattel recall summary in the fall of 2007 mattel, an american multinational toy manufacturing company, faced product recalls of epic proportions from august through september of 2007, mattel issued 3 major product recalls of approximately 19 million toys for safety and health concerns.